MMK251 - Services Marketing

Year: 2018 unit information
Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Waterfront (Geelong), Cloud (online)
Credit point(s): 1
Previously coded as:

MMK351

EFTSL value: 0.125
Unit chair:

Pandora Kay

Prerequisite:

MMK101 or MMK277

Corequisite:

Nil

Incompatible with:

MMK351

Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): 1 x 2 hour class (recordings provided) + 1 hour online seminar (recordings provided) per week

Content

Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. Service industries currently employ over 80% of the Australian workforce, and it is anticipated that 90% of all new jobs created in Australia during this decade will be in the service sector.

 

The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy. In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.

Assessment

Assessment 1 - Written assignment (3000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

Click on the fee link below which describes you: