MMK325 - Strategic Marketing

Year: 2018 unit information
Enrolment modes: Trimester 1: Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Unit chair:

Ahmed Ferdous (Trimester 1), Adnan Yusuf (Trimester 2)


MMK365 or MMK265

plus four units from MMK251, MMK266, MMK280, MMK295, MMK393, MMK368, MMM343

Corequisite: Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 1 hour class + 1 x 2 hour seminars per week

Cloud (Online): 1 x 1 hour class (recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week


This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.


Assessment 1 (Group of 3) Strategic Marketing Applied Report (3500 words) 60%

Assessment 2 (Individual) Brief Case Study Reports - (2000 words) 20%

Assessment 3 (Individual) Professional Identity Task in Marketing, 20%

Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks)

Unit Fee Information

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