MMK325 - Strategic Marketing

Year: 2019 unit information
Enrolment modes: Trimester 1: Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Unit chair:

Ahmed Ferdous

Prerequisite:

MMK365 or MMK265

plus four units from MMK251, MMK266, MMK280, MMK295, MMK393, MMK368, MMM343

Corequisite: Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 1 hour class, 1 x 2 hour seminars per week

Cloud (Online):1 x 1 hour class (recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week

Content

This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.

Assessment

Assessment 1: (Group of 3) Strategic Marketing Applied Report (3500 words) - 60%

Assessment 2: (Individual) Professional Identity Task in Marketing - 20%

Assessment 3: (Individual) Brief Case Study Reports - (2000 words) - 20%

Hurdle requirement: Achieve at least 50% of Assessment 2 and 3 combined marks (i.e. at least 20 out of 40 marks). Successfully complete the professional literacy module to gain access to the assignment dropbox.

Unit Fee Information

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