MMK325 - Strategic Marketing
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | MMK101 and MMK280; plus any three units from: MMK266, MMK295, MMK365, MMM343, MMK368 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 3 hour on-campus seminar (recordings provided) each week. |
| Scheduled learning activities - online | 1 x 3 hour online seminar (recordings provided) each week. |
Content
This unit considers the nature of marketing strategy and its relationship to corporate strategy formulation. Strategic planning is looked at from a marketing orientation, focusing on how an organisation's resources can be more effectively utilised to achieve objectives. This includes an examination of the relationship between marketing activities and organisational strategic planning, an analysis of strategic marketing concepts and the evaluation and control of the strategic marketing process.
Hurdle requirement
Hurdle requirement: Successfully complete the professional literacy module to evidence proficiency as aligned to the course learning outcomes and graduate employability.
Unit Fee Information
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