MMK368 - Business Marketing

Year: 2019 unit information
Enrolment modes: Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Waterfront (Geelong), Cloud (online)
Credit point(s): 1
EFTSL value: 0.125
Unit chair:

Michael Polonsky

Prerequisite:

MMK277 or MMK101

Corequisite: Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 2 hour class and 1 x 1 hour seminar per week

Cloud (Online): 1 x 2 hour class (recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

Assessment

Assessment 1: (Individual) - Written report 1 report (1000 words) - 15%

Assessment 2:  (Individual) - Written  report (3000 words) - 45%

Examination: (2 hours) - 40%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

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