MPM712 - Managing Innovation
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | MPT712 |
| Study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Scheduled learning activities - campus | 1 x 2 hour seminar plus podcast (available online) per week |
| Scheduled learning activities - online | Online independent and collaborative learning activities including weekly podcasts and a minimum of 3 x 2 hour scheduled online seminars per trimester |
Content
This unit focuses on the processes by which innovative ideas are turned into commercial advantage. Innovation can be found in large and small organisations and can occur in products/services, processes and systems, business models, or in business operations. The process by which ideas are generated, tested, prioritised and finally made into reality requires a number of management skills. This unit focuses on the innovation process itself, management strategies that foster innovation, and how innovation models and theory can be applied to each of these areas, resulting in sustainable competitive advantage. In addition, we unpack the different roles and skills involved in the process of innovation and understand how management brings these skills together in order to achieve innovative outcomes. Topics to be addressed in this unit include: sources of innovation, structuring a company (large or small) for innovation, developing an innovation strategy, implementing and measuring innovation as well as sustaining a culture of innovation.
Unit Fee Information
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