Graduate Certificate of Marketing

Course summary for current students

Year2018 course information
Award granted Graduate Certificate of Marketing
Campus

Offered at Burwood (Melbourne)

Cloud CampusYes
Duration 0.5 year full-time or part-time equivalent
CRICOS course code055072G
Deakin course codeM528
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Quality Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

 

Looking to start studying in 2017? View our Graduate Certificate of Marketing and apply to start this year.

*Please note: This course is available part-time only in Trimester 3.

Course sub-headings

Course overview

Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.

The Graduate Certificate of Marketing gives you expertise applies in different industries. This is an investment in your professional future. The course is open to students with work experience but have not completed a bachelor degree.

Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin’s Graduate Diploma of Marketing, and ultimately a Master of Marketing degree.

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.

 

Course rules

To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and a further 2 credit points of units selected from a specified list of marketing co-core units.

Course structure

Core units

Core Units:

 

MPK732Marketing Management

MMK739Strategic Brand Management

 

Plus 2 co-core units from the following list:

 

MMK738Integrated Marketing Communication

MMK751Services Marketing

MPK713Consumer Behaviour

MPK736International Marketing