Return to previous page

ACA715 - Creative Enterprise Project

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Karen Le Rossignol




Must be enrolled in course A535, A539, A634, A638, A639, A659, A661, A664, A743, A759 or A764

Incompatible with:


Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit aims to develop skills to support establishing a creative project/enterprise. It will assist the student in preparing for a transformed twenty first century work environment in the creative industries and communications - with focus on entrepreneurship, creative business planning and research into current theory on creative/cultural industry context. This includes strategic and creative approaches to marketing and promotion, with an overview of basic organizational and financial planning. It will include developing skills in pitch presentation related to students’ creative practice.


5 minute pitch presentation, plus written curatorial/capability documentation 1500 words equivalent 30%

Marketing Research Project 1000 words 20%

Creative Project Plan 2500 words 50%

Unit Fee Information

Click on the fee link below which describes you:

Return to previous page