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ADD203 - Professional Practice in Design

Unit details

Year2018 unit information
Offering information:

Commences 2019

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waterfront (Geelong)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Russell Kennedy


Students must have completed four credit points at level 1 in courses A343, A344, A345 or A346



Incompatible with:


Contact hours:

1 x 2 hour Seminar per week


In this unit students will concurrently investigate two topic areas. The first is the professional role of a designer in industry considering their many extended roles and responsibilities. Areas explored will include liaison with printers including prepress preparation and production. This area will also include issues associated with client liaison, project management, freelance contracts, ethics and copyright law. The second topic area will focus on preparing students for industry including career path planning, professional practice branding and positioning. Students will develop their own self-promotion material and a portfolio as well as discuss topics such as interview techniques, employment issues and presentation skills.


Practical Research (written): Research Essay, 1200 words, 30%

Project Design / Individual (visual), 1200 words or equivalent, 30%

Produce Practical Assignment (digital narrative), and ppt or pdf slide presentation (10 slides min), 1600 words 40%

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