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ALA101 - Advertising Principles and Practices

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 1 hour Class per week and 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are available via CloudDeakin

 

Content

This unit will introduce students to the theory and practice of contemporary advertising by exploring the industry's history and rapidly changing nature in the digital era. The social, ethical and regulatory contexts of advertising are established to encourage students to become reflective future producers or consumers of advertising messages. The strategic imperatives of advertising and notions of effectiveness are examined to build students' abilities to solve communication problems that are commonly faced by private, public and non-for-profit sector clients.

Assessment

Quizzes (Individual), 30%

Presentation (Group), equivalent 1200 words, 30%

Research and Planning Report (Individual), 1600 words, 40%

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