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ALA102 - Creative Brand Communication

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Content

Students will explore the nexus of creativity and strategy that is fundamental to successful brand communication. They will examine the nature of creativity in the communication industry and practitioner approaches to the creative process. The advertising messages produced by international brands will be analysed to help students prepare for global mobility as future practitioners. Students will be introduced to the key creative roles within communication companies and build the research, planning and ideation skills required of contemporary practitioners.

Assessment

Advertising Challenge Tasks (individual), 20%

Essay (individual), 40%

Written project (individual), 40%

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