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ALA201 - Art Direction and Visualisation

Unit details

Year2018 unit information
Offering information:

Commences 2019

Enrolment modes:

Trimester 2: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker

Prerequisite:

ALA101 or ALA102

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Content

This unit considers the role of the art director in advertising by exploring of the tools and creative collaborations required to achieve a strong visual impact. The principles of advertising design will be examined to help students judge and articulate the efficacy of creative material in local and global contexts. Students will learn how to gather and apply research on product and service offerings, work as a team to solve creative challenges and execute the visual elements of an advertising campaign across traditional and digital media channels. Examination of creative presentation techniques will reveal the techniques required to 'sell' advertising solutions to clients.

Assessment

Visual Impact Challenges (individual), 1200 words equivalent, 30%

Case Study (individual), 800 words, 30%

Portfolio and Presentation (group), 1600 words equivalent, 40%

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