Return to previous page

ALA202 - Copywriting and Ideation

Unit details

Year2018 unit information
Offering information:

Commences 2019

Enrolment modes:

Trimester 1: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker

Prerequisite:

ALA101 or ALA102

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

Content

This unit builds the capacity of students to solve complex communication problems and develop creative copy and concepts for both traditional and new media platforms. Students will explore approaches to ideation that emphasise the social and cultural contexts in which advertising is produced and work in teams to prepare strategically sound copy platforms. Consumer-focused research and creative strategies will be examined to enable students to critique spoken and textual messaging and apply this insight to the development of 'big ideas' that are communicated through persuasive advertising concepts and copy.

Assessment

Studio Practice Tasks (individual), 40%

Campaign Analysis (individual), 20%

Portfolio (individual), 40%

Return to previous page