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ALA202 - Copywriting and Ideation

Unit details

Year2018 unit information
Offering information:

Commences 2019

Enrolment modes:

Trimester 1: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker


ALA101 or ALA102



Incompatible with:


Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit builds the capacity of students to solve complex communication problems and develop creative copy and concepts for both traditional and new media platforms. Students will explore approaches to ideation that emphasise the social and cultural contexts in which advertising is produced and work in teams to prepare strategically sound copy platforms. Consumer-focused research and creative strategies will be examined to enable students to critique spoken and textual messaging and apply this insight to the development of 'big ideas' that are communicated through persuasive advertising concepts and copy.


Studio Practice Tasks (Individual), 40%

Campaign Analysis (Individual), 20%

Portfolio (Individual), 40%

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