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ALA302 - Transmedia Storytelling

Unit details

Year2018 unit information
Offering information:

Commences 2020

Enrolment modes:

Trimester 1: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Richie Barker





Incompatible with:


Contact hours:

Campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


This unit explores the theory and practice of organisational transmedia storytelling and instructs students on the production of content that earns audience attention across traditional and digital advertising channels. The unit emphasises the value of developing an overarching narrative that is fragmented across a series of platforms with each making a unique contribution. Students will be introduced to transmedia storytelling theory, learn about the application of digital media by brands, apply strategies that bolster social media engagement and identify advertising related trends in digital media.


Journal (Individual), 1400 words, 35%

Presentation (Group), equivalent 1200 words, 30%

Written project (Individual), equivalent 1400 words, 35%

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