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ALR103 - Introduction to Public Relations

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Emma Bennett

Trimester 3: Emma Bennett

Campus contact:

Ross Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

Emma Bennett (Waurn Ponds (Geelong), Waterfront (Geelong))

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Trimester 1: 

Burwood and Waurn Ponds campus: 1 x 2 hour Seminar per week

Waterfront and Warrnambool campus: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

 

Trimester 3: 

Students are required to attend Waterfront (Geelong) intensive classes for the following dates/hours - To be advised

Cloud (online): Learning experiences are via CloudDeakin

Content

The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.

Assessment

Online quiz, 20%

Essay, 1500 words, 30%

Planning Project, 2000 words, 50%

Unit Fee Information

Click on the fee link below which describes you:

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