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ALR103 - Introduction to Public Relations

Unit details

Year

2017 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Waurn Ponds (Geelong), Warrnambool, Cloud (online)
Trimester 3: Waterfront (Geelong), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Emma Bennett

Trimester 3: Emma Bennett

Campus contact:

Ross Monaghan (Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online))

Emma Bennett (Waurn Ponds (Geelong), Waterfront (Geelong), Warrnambool)

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC103, ALR203, ALR403, ALRM103

Contact hours:

Trimester 1: 

Burwood and Waurn Ponds campus mode: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Waterfront and Warrnambool campus mode: 1 x 2 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

 

Trimester 3: 

Waterfront campus mode: - 5 X 5 hour intensives over weeks 1, 3, 6, 8, 10

Cloud (online): Learning experiences are via CloudDeakin

Content

The unit provides an introduction to the field of public relations. Students learn about what public relations people do, and how they do it. Topics include planning, media relations, employee relations, community relations, international public relations, ethics and public relations law.

Assessment

Online assessment 20%

Written Assignment, 40%, 1600 words

Exam, 40%, 2 hours duration

Unit Fee Information

Click on the fee link below which describes you:

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