Return to previous page

ALR207 - Media Relations

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Mark Sheehan

Trimester 3: Mark Sheehan





Incompatible with:


Contact hours:

Trimester 1

Burwood (Melbourne), Waurn Ponds (Geelong): 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin


Trimester 3

Campus: Intensive over 3.5 days on the Burwood (Melbourne) campus:  2018/2019 Dates to be advised.

Cloud (online): Learning experiences are via CloudDeakin


The unit examines the theoretical and practical foundations of media relations from the perspective of the communication professions. The unit will overview traditional and new media and examine the relationships between communication professionals from a variety of backgrounds. The unit will foster applied media liaison and writing skills.


Twitter profile assessment 25%, 1000 words

Media relations portfolio 30%, 1200 words equivalent

Reflective portfolio exercise 25%, 1000 word equivalent

On line quiz 20%

Unit Fee Information

Click on the fee link below which describes you:

Return to previous page