ALR279 - Public Relations Management
|Year||2018 unit information|
*Warrnambool students to contact unit chair or school at firstname.lastname@example.org to enrol in this unit
Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), *Warrnambool, Cloud (online)
One unit from: ALR103, ALR104, ALR276
ALC279, ALR479, ALR604
Campus: 1 x 2 hour Seminar per week
Cloud (online): Learning experiences are via CloudDeakin
This unit makes considerable use of information technology. It is recommended that students have access to computer facilities. Online teaching methods require internet access.
This unit examines how identities and reputations are formed, impacted and rebuilt with a focus on crisis communication and relationship management. Students are presented with the opportunity to critically explore a range of contemporary cases across a range of industries/sectors, including but not limited to, sport, tourism, entertainment, fashion and communications. A range of theories, tools and techniques will be introduced to help students effectively identify potential and emerging issues, monitor and manage communication, and conceptualise proactive and reactive strategies.
Written Assignment, 1600 words, 40%
Unit Fee Information
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