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ALR300 - Public Relations Campaigns and Practice

Unit details

Year2018 unit information
Offering information:

*Warrnambool students to contact unit chair or school at to enrol in this unit

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), *Warrnambool, Cloud (online)

Credit point(s):2
EFTSL value:0.250
Unit chair:

Bronwyn Kirby


ALR103 or ALR203,  and ALR279 

ALR279 is a prerequisite unit for ALR300. Under no circumstances will it be possible to study these units concurrently



Incompatible with:

ALC300, ALC400, ALR400

Contact hours:

Burwood: 1 x 2 hour Seminar per week

Waurn Ponds: 1 x 1 hour Class per week and 1 x 2 hour Seminar per week

Warrnambool: To be advised

Cloud (online): Learning experiences are via CloudDeakin


The unit provides students with the opportunity to design a public relations campaign from start to finish. The unit requires major fieldwork on a campaign of the student's choice designed to apply and extend knowledge of public relations practice. Topics as background for the campaign proposal include theory and models; research; planning; public opinion; presentations and evaluation. Campaigns can be proposed based on the particular interest area of the student.


Research report, 20%, 1600 words

Pitch Presentation 10% 800 word equivalent

Campaign Proposal 40% 3200 word equivalent

Exam 30%

Unit Fee Information

Click on the fee link below which describes you:

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