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ALR310 - Marketing Communication

Unit details

Year2018 unit information
Offering information:

*Warrnambool students to contact unit chair or school at scca-students@deakin.edu.au to enrol in this unit

Enrolment modes:

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), *Warrnambool, Cloud (online)

Trimester 3: Burwood (Melbourne), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 2: Deirdre Quinn-Allan

Trimester 3: Kristin Demetrious

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALA203, ALR410, ALR610, ALR710

Contact hours:

Trimester 2

Campus: 1 x 1 hour Class per week, 1 x 1 hour Seminar per week

Cloud (online): Learning experiences are via CloudDeakin

 

Trimester 3

Campus: Intensive (between 4 - 5 days) at the Burwood campus:  2018/2019.  Dates -

To be advised

Cloud (online): Learning experiences are via CloudDeakin

Content

This unit examines the theories and models of Integrated Marketing Communication and how they inform promotional activities to support strategic brand building, market positioning and customer-relationship management. This unit develops theoretical knowledge and applied skills for promotional planning from research through to evaluation. Specifically students will learn how to conduct situation analyses, develop objectives, and identify target markets and audiences and market positioning. Drawing on these elements, students will then learn how to develop and write communication, creative, media and promotional strategies for a promotional plan. 

Assessment

Promotional Planning 800 word equivalent 20%

The Promotional Plan 2000 word equivalent 50%

Examination 2 hours 30%

Unit Fee Information

Click on the fee link below which describes you:

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