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ALR718 - Public Relations, Activism and Social Change

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Jessie Wilkie

Prerequisite:

D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil

Corequisite:

Nil

Incompatible with:

Nil

Contact hours:

Burwood: 1 x 2 hour Seminar per week

Cloud (online):  Learning experiences are via CloudDeakin

Content

This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.

Assessment

Written Assignment, 30%, 1500 words

Written Assignment, 50%, 2500 words

Presentation (digital or oral), 20%

Unit Fee Information

Click on the fee link below which describes you:

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