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ALR718 - Public Relations, Activism and Social Change

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Jessie Wilkie


D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil



Incompatible with:


Contact hours:

Burwood: 1 x 2 hour Seminar per week

Cloud (online):  Learning experiences are via CloudDeakin


This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.


Written Assignment, 30%, 1500 words

Written Assignment, 50%, 2500 words

Presentation (digital or oral), 20%

Unit Fee Information

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