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ALR733 - Advertising Theory and Practice

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Trimester 1: Deirdre Quinn-Allan

Trimester 3: Emma Bennett





Incompatible with:


Contact hours:

Trimester 1:

Campus: 1 x 2 hour Seminar per week

Cloud (online):  Learning experiences are via CloudDeakin


Trimester 3:

Campus: Intensive over 4 days on the Burwood campus in weeks 1, 4, 7, 10

Cloud (online): Learning experiences are via CloudDeakin


Advertising is a dynamic form of marketing communication that is both complex and evolving. This unit will examine advertising from a range of theoretical and applied perspectives to understand its role as a persuasive communication technique. The unit also situates advertising in the context of global, economic, regulatory and cultural perspectives which shape advertising practices and how advertising is perceived and understood by various audiences (target and non-target). The unit begins with a focus on the broader role of advertising in society and then examines more practical aspects of advertising planning and execution within the context of Integrated Marketing Communication. 


Advertising Analysis, 2500 word equivalent 50%

Advertising practice: review and analysis, 2500 word equivalent, 50%

Unit Fee Information

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