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ALR782 - Public Affairs and Opinion Formation

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Mark Sheehan



Incompatible with: ALR383
Contact hours:

Campus:  1 x 2 hour Seminar each week (Weeks 1 to 11 inclusive)


Cloud (online):  Learning experiences are via CloudDeakin


Topics to be addressed include:

  • Theories of public opinion formation
  • Structures of government in Australia
  • Government policy formation processes
  • Lobbying, government relations and public affairs activities
  • Peak industry bodies and their activities
  • NGOs and their activities - the 'third sector'
  • Think tanks and their activities
  • Political communication
  • The role of media in opinion formation
  • Trends in public participation in policy formation
  • Trends is public concerns over risk, the environment, and political literacy
  • The ethics of influencing public opinion
  • Comparing Australian public opinion processes globally.


Online Quiz/Assessment, 20%

Essay, 1500 words, 30%

Major Project, 2500 words, 50%

Unit Fee Information

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