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MIS312 - Social Media and Mobile Strategies

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:MSC349
Unit chair:

Graeme Pye


MIS201 for students enrolled in M305, M340, D320 and D366

Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour class per week
Cloud(online): 11 x 3 hour class (recordings provided) + 3 X 1 hour online seminar


This unit examines the important themes and contemporary issues in eBusiness strategies. It places special emphasis on helping students develop practical skills in formulating, implementing and analysing eBusiness strategies in a real life business context. In exploring contemporary issues in eBusiness strategies, the unit explores how modern organisations are leveraging social networks, blogs, virtual worlds, mobile computing and various Web 2.0 technologies for next generation eBusiness. In addition, the unit provides deep insight into how organisations generate, capture and share business values from eBusiness.


Campus-enrolled and Cloud (online) enrolled students:

Written Assignment (Analytical Essay/Work-based Report) (Group 3-6 Students) 2500-3000 words 40%,

Examination 2 hours 60%

Hurdle requirement: achieve at least 50% of the marks available on the examination.



Unit Fee Information

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