MIS712 - eBusiness Strategies
|Year||2018 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
|Previously coded as:|
For M722 Students Only: Completion of 6 credit points of Postgraduate level study of which at least four must be MIS-coded units.
Campus: 1 x 2 hour class per week and 1 x 1 hour seminar per week
This unit examines the important themes and contemporary issues in eBusiness strategies. It aims to help students develop practical skills in formulating, implementing and evaluating eBusiness strategies, as well as conducting critical analysis of eBusiness models. The unit places special emphasis on understanding how organisations generate, derive and share business value from eBusiness in a real life business context. In examining contemporary issues in eBusiness, the unit explores how modern organisations are leveraging social networking, blogs, virtual worlds, mobile computing and various Web 2.0 applications for next generation eBusiness.
Assessment 1 (individual) Case Study (equivalent to 1000 words) - 10%
Assessment 2 (individual) Case Study (equivalent to 2500 words) - 40%
Examination 2 hours 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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