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MMC401 - Qualitative Research for Business

Unit details

Year2018 unit information
Enrolment modes:

Not offered in 2018

Credit point(s):1
EFTSL value:0.125
Cohort rule:

(For Bachelor of Commerce (Honours) and Bachelor of Property and Real Estate (Honours) students only)

Unit chair:

M Parris

Incompatible with: Nil
Contact hours:

1 x 3 hour seminar per week


This unit will focus on skills needed to carry out qualitative research in management and marketing. This includes skills required for focus group research; interviewing; observational techniques; and case study research. In addition, the challenges of analysing and critiquing qualitative research will be considered. Selected topics include: the case study as a research strategy; the interactive nature of qualitative data-content analysis; coding and analysis of qualitative data and evaluating qualitative research.


Assignment 1 (Research essay) 2500 words 30%

Assignment 2 (Research essay) 3000 words 35%

Assignment 3 (Research essay) 3000 words 35%

Unit Fee Information

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