MMK101 - Marketing Fundamentals
2017 unit information
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)|
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Alvin Lee (Trimester 1), Adnan Yusuf (Trimester 2 and Trimester 3)
1 x 1 hour class per week
1 x 2 hour seminar per week
1 x 1-hour class (livestreamed with recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week
The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.
Assessment 1 (individual) – Written report (500 words) – 10%
Assessment 2 (individual) – Written report (750 words) – 20%
Assessment 3 (individual) – Written report (1000 words) – 30%
Examination (2 hours) – 40%
- Students must successfully complete the Digital Literacy Module by the due date and time before they are able to submit Assignment 1.
- To satisfactorily complete this unit, students must pass the final exam (i.e., 25/50) otherwise the final maximum overall mark awarded is 44 with a N grade.
Unit Fee Information
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