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MMK101 - Marketing Fundamentals

Unit details


2017 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Alvin Lee (Trimester 1), Adnan Yusuf (Trimester 2 and Trimester 3)





Incompatible with:


Contact hours:


1 x 1 hour class per week

1 x 2 hour seminar per week

Cloud (Online):

1 x 1-hour class (livestreamed with recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week


The aim of the unit Marketing is to examine how marketing organisations, both profit-oriented and not-for-profit, create value for end-users and business customers, and in return capture value from customers. Starting with discussion on the marketing process, the unit proceeds to examine marketing theory and practice – ranging from understanding customer needs, to designing customer-driven marketing strategies using the extended marketing mix in integrated marketing programs, and on to building customer relationships and capturing value for the organisation.


Assessment 1 (individual) – Written report (500 words) – 10%

Assessment 2 (individual) – Written report (750 words) – 20%

Assessment 3 (individual) – Written report (1000 words) – 30%

Examination (2 hours) – 40%

Hurdle requirement:

  1. Students must successfully complete the Digital Literacy Module by the due date and time before they are able to submit Assignment 1.
  2. To satisfactorily complete this unit, students must pass the final exam (i.e., 25/50) otherwise the final maximum overall mark awarded is 44 with a N grade.




Unit Fee Information

Click on the fee link below which describes you:

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