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MMK101 - Marketing Fundamentals

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Warrnambool, Waterfront (Geelong), Cloud (online)
Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Alvin Lee (Trimester 1), Adnan Yusuf (Trimester 2 and Trimester 3)





Incompatible with:


Contact hours:


1 x 1 hour class per week

1 x 2 hour seminar per week

Cloud (Online):

1 x 1-hour class (livestreamed with recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week


Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focusses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!


Assessment 1 (individual) – Digital literacy module online (COMPULSORY) – 0%

Assessment 2 (individual) – Written report including analysis (750 words) – 20%

Assessment 3 (individual) – Written report including analysis (1500 words) – 40%

Examination (2 hours) – 40%

Hurdle requirement:

  1. Students must successfully complete the Digital Literacy Module in full by the due date and time before they are able to submit Assignment 2.
  2. To satisfactorily complete this unit, students must pass the final exam.




Unit Fee Information

Click on the fee link below which describes you:

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