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MMK226 - Retailing

Unit details

Year

2017 Unit Information

Enrolment modes:

Not Offered in 2017

Credit point(s):1
EFTSL value:

0.125

Unit chair:

Riza Casidy

Prerequisite:

Nil

Corequisite:

MMK101

Incompatible with:

Nil

Contact hours:

Campus: 1X1-hour class and 1X2-hour seminar per week.

Cloud (Online): 1x1-hour class (recordings provided) + 2-hour online seminar (recordings provided) per week

Content

This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.

Assessment

Assessment 1 (Individual) – Retail Project Plan report (4000 words) – 50%

Examination (2 hours) - 50%

Unit Fee Information

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