MMK226 - Retailing
2017 Unit Information
Not Offered in 2017
Campus: 1X1-hour class and 1X2-hour seminar per week.
Cloud (Online): 1x1-hour class (recordings provided) + 2-hour online seminar (recordings provided) per week
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
Assessment 1 (Individual) – Retail Project Plan report (4000 words) – 50%
Examination (2 hours) - 50%