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MMK251 - Services Marketing

Unit details

Year2017 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Waterfront (Geelong), Cloud (online)
Credit point(s):1
Previously coded as:

MMK351

EFTSL value:0.125
Unit chair:

Lisa McQuilken (Trimester 1), Pandora Kay (Trimester 2)

Prerequisite:

MMK101 or MMK277

Corequisite:

Nil

Incompatible with:

MMK351

Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): 1 x 2 hour class (recordings provided) + 1 hour online seminar (recordings provided) per week

Content

Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries.  The central theme of this unit is that services organisations differ from manufacturing firms in many important ways, and as a result, require a distinctive approach to marketing strategy.  In this unit students will explore the conceptual and theoretical foundations of various frameworks and models within the services marketing arena. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.

Assessment

Assessment 1 - Written assignment (3000 words) - 40%
Examination (2 hours) - 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

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