MMK358 - International Marketing

Unit details

Note: You are seeing the 2013 view of this unit information. These details may no longer be current.
Enrolment modes:

(B, online)

Credit point(s):1
EFTSL value: 0.125
Unit chair:

A Ringer

Incompatible with: Nil
Contact hours:

1 x 2 hour lecture, 1 x 1 hour tutorial per week


Online teaching methods require internet access. Please refer to the most current computer specifications.


The unit examines the factors that shape marketing strategy in a global setting. It develops a framework to identify the nature of marketing tactics in foreign markets. Content includes developing business objectives for offshore markets, product design and development, promotional alternatives, distribution systems and pricing, marketing research, mechanisms of export trade and international marketing organisation and control.


Written Assignment 1 750-1000 words 10%, Written Assignment 2 3500-4000 words 40%, Examination 2 hours 50%

Unit Fee Information

Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.