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MMK737 - Online Marketing

Unit details

Year2017 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

M Valos

Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar each week

Cloud (Online): 1 x 3 hour seminar (recordings provided) per week


This unit examines and discusses the impact of online technologies on marketing science and practice. Particular emphasis is given to the role of mobile technologies and the Web in current and future integrated marketing communication, online sales and services, customer fulfilment and customer relationship management.


Assessment 1 - Written Report (Group of 3) - 4000 words - 40%

Examination (2 hours) - 60%

Unit Fee Information

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