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MMK751 - Services Marketing

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Nichola Robertson


MPK732, MPR732 or MPT732

Incompatible with:


Contact hours:

Campus: 1 x 3 hour seminar per week

Cloud (Online): 1 x 3 hour seminar (recordings provided) per week


Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. Service industries currently account for approximately 70-80% of Australia's GDP and employ over 80% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector.


Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations.  This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.


Assessment 1 (Individual) Industry-based written research report (4000 words) 40%

Examination (2 hours) 60%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

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