MMK751 - Services Marketing
|Year||2018 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
MPK732, MPR732 or MPT732
Campus: 1 x 3 hour seminar per week
Cloud (Online): 1 x 3 hour seminar (recordings provided) per week
Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. Service industries currently account for approximately 70-80% of Australia's GDP and employ over 80% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector.
Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment 1 (Individual) Industry-based written research report (4000 words) 40%
Examination (2 hours) 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
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