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MMK751 - Services Marketing

Unit details

Note: You are seeing the 2012 view of this unit information. These details may no longer be current. [Go to the current version]
Enrolment modes:

(B, online)

EFTSL value: 0.125
Unit chair:

P Kay


MPK732, MPR732 or MPT732

Incompatible with:


Contact hours: 1 x 3 hour seminar per week.


Online teaching methods require internet access. Please refer to the most current computer specifications.


Service industries currently account for approximately 70-80% of Australia's GDP and employ approximately 90-95% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations.  This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.


Written Assignment 4500-5000 words 50%, Examination 2 hours 50%

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