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MMK751 - Services Marketing

Unit details

Note: You are seeing the 2014 view of this unit information. These details may no longer be current. [Go to the current version]
Year2014 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

L McQuilken


MPK732, MPR732 or MPT732

Incompatible with:


Contact hours: 1 x 3 hour seminar per week.


You will need to access substantial learning resources and experiences in CloudDeakin (Deakin’s online learning environment). Compliance with the Standards in computing, connectivity and student capability are a condition on your enrolment.


Service industries currently account for approximately 70-80% of Australia's GDP and employ approximately 90-95% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector. Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations.  This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.


Written Assignment 4500-5000 words 50%, Examination 2 hours 50%

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