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MMM312 - Event Management

Unit details

Year2017 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne)
Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
Previously coded as:Nil
EFTSL value:0.125
Unit chair:

Hilary Glow (Trimester 1), Anne Kershaw (Trimester 2)





Incompatible with:


Contact hours:

Campus: 1 x 2 hour seminar

Students are also required to view the prescribed online video(s) each week coupled with related readings prior to the seminar in order to be able to contribute effectively to the seminar activities

Cloud(online): 11 x 2 hour workshop (recordings provided) + 3 x 1 hour online seminars


Events  and celebrations are a feature of all societies. They define our lives, culture and community while also delivering  a range of social, economic and environmental outcomes. Businesses, government and community organisations are increasingly engaged in developing and delivering a diverse range of events such as festivals, sporting events, community celebrations, conferences, team building and product launches.

This unit develops students’ knowledge and skills in the design, planning, organisation and operation of events.  It examines the use of a range of management processes in the events industry including project management; operations and logistics;  risk management; financial management; human resources; and strategic marketing. The unit also examines the factors that enable  events to be environmentally sustainable. This unit is practical and emphasises the skills and expertise needed by event managers through a focus on 'hands on' learning.


Assessment 1 (Individual) - Case study Evaluation (1500 words) - 20%

Assessment 2 (Group of 4-6 students) - Project plan report - with each group to cover a particular area of event management (4000 words) - 40%

Examination (2 hours) - 40%

Unit Fee Information

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