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MMM799 - Arts Fundraising and Sponsorship

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Cloud (online)
Credit point(s):1
Unit chair:H Glow
Incompatible with: Nil
Contact hours:

Online independent and collaborative learning activities including 11 scheduled online seminars


Arts sponsorship and philanthropy provide vital benefits to cultural organisations. In an increasingly competitive environment, and with declining government funding, the arts and cultural sector is looking to develop strong and sustainable relationships through a diversity of partnerships. This unit gives students the opportunity to understand and analyse a fundraising or sponsorship case study and the contextual pressures that affect its outcome. The topics addressed in this unit include: the nature and role of fundraising; the principles and practices of government relations and corporate sponsorship; and philanthropy and donors.


Assessment 1 (Individual) - Blog (2000 words) - 30%,

Assessment 2 (Individual) - Case Study (4500–5000 words) - 50%,

Assessment 3 (Individual) - Weekly online seminar participation (1500 words) - 20%,

Unit Fee Information

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