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MMS308 - Sport Marketing

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

A Karg

Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 1.5 hour class, 1 x 1.5 hour seminar per week

Cloud (Online): 1 x 1.5 hour class (recordings provided) + 1 x 1.5 hour online seminar

Content

The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.

Assessment

Assignment 4000 words 50%

Examination 2 hours 50%

Unit Fee Information

Click on the fee link below which describes you:

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