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MMS715 - Sport Promotions and Public Relations

Unit details

Year2018 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

Henry Wear

Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar per week

Cloud (Online): 1 x 3 hour recorded seminar per week (recordings provided)


The unit examines promotional management strategies as they apply to sporting organisations. Students will examine the promotion mix including advertising, sales promotions, personal selling and public relations. Special emphasis will be placed on the study of public relations and its role in managing the media within the sport management industry.


Assessment 1 (Group maximum of 4 students) - Written assignment 4000 words plus oral presentation 40%

Assessment 2 (Individual) - Written assignment 4000 words 40%

Assessment 3 (Individual) - Written reflections 2000 words 20%

Unit Fee Information

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