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MMS773 - Sport Broadcasting

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit chair:

David Shilbury

Incompatible with: Nil
Contact hours:

Online independent and collaborative learning activities including four (4) scheduled online workshops


This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.


Assessment 1 (Individual) - Written Assignment (3000 words) - 40%

Assessment 2 (Individual) - Written Assignment (5000 words) - 60%

Unit Fee Information

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