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MPK736 - International Marketing

Unit details

Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Previously coded as:MMK736
Unit chair:M Taghian

MPK732, MPR732 or MPT732

Incompatible with:


Contact hours:

Campus: 1 x 3 hour seminar per week 

Cloud(online): Learning resources are via CloudDeakin


This unit is available in study tour mode. Click here for more information.


The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.


Assessment 1 (Individual) - Written Assignment 1 (1000 words) - 10%

Assessment 2 (Individual) - Written Assignment 2 (2500 words) - 30%

Examination (2 hours) - 60%

Hurdle requirements: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination. 

Unit Fee Information

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