MPM705 - Retailing
|Year||2017 unit information|
|Enrolment modes:||Trimester 1: Burwood (Melbourne), Cloud (online)|
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
Retailing is a function to present and sell goods and services to the final users of the product. As such, retailers represent the final link of the supply chain. Although retailing seems like a deceptively simple activity, the act of presenting products to the ultimate consumer has become highly complex and has mushroomed into a highly competitive and challenging industry. As a matter of routine, retailers face challenges like changes to international trade laws and routes, changes to markets with new and emerging markets as well as maturing markets. There are also rapid developments in technology that help consumers become ever better informed about product quality and pricing. This means that many retailers now have to compete on a global scale because of the Internet.
This unit guides students through the basic elements of retailing. Additionally, the unit focuses on topical issues that typically arise due to lapses in corporate social responsibility, ethics in retail, changing socio-demography of markets and the effect of new social movements that emphasise anti-consumption and environment issues. The unit invests resources to help students prepare for careers in the retail and associated industries. These roles can include retail functions in banking and finance, supply chain and logistics, manufacturing, advertising and promotion, and marketing.
Assessment 1 (Group of 4) - Written Assignment (4000 words) - 50%
Examination (2 hours) - 50%
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Unit Fee Information
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