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MPT732 - Marketing Management (Tour)

Unit details

Year2018 unit information
Enrolment modes:

Trimester 2: Overseas Study Tour

EFTSL value:0.125
Unit chair:

J Hall

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

MPK732, MPR732

Contact hours:

This unit requires students to attend a supervised study tour

Note:

Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2018 programs will open on the following dates:

  • T2 2018 programs – March 2018
  • T3 2018 programs – July 2018

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

Assessment

Test(s) 20%, written assignment 1 (group) 4000 words 40%, written assignment 2 (individual) 4000 words 40%

Unit Fee Information

Click on the fee link below which describes you:

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