SEB711 - Managing and Developing Innovation
|Year||2018 unit information|
|Enrolment modes:||Trimester 1: Waurn Ponds (Geelong), Cloud (online)|
Trimester 3: Waurn Ponds (Geelong), Cloud (online)
Campus: 1 x 2 hour class per week throughout the trimester.
Cloud (online): Online and collaborative learning activities including 1 x 2 hour class per week (recordings provided) throughout the trimester.
This unit covers fundamentals common and necessary to successful enterprise-based innovation development. We will learn the theories of creativity and idea generation, examine the role of technology in goal-setting and strategy development of an organisation, how to create innovative ideas for marketing new products and how to successfully manage enterprise based innovation. With a special focus on learning the tools for implementing your innovative ideas. We will also examine how innovation-seeking activities are typically funded and how the results of innovation development are measured in terms of enterprise valuation. We will also look at the way innovation development impact the business.
Analytical report 25%, technical report 25%, oral presentation 25%, final report 25%
Unit Fee Information
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