Bachelor of Arts (Public Relations)

Course summary for current students

Year2016 course information
Award granted Bachelor of Arts (Public Relations)

Offered at Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)

Duration3 years full-time or part-time equivalent
CRICOS course code022247F
Deakin course codeA325

Offered to continuing students only from 2015

Course sub-headings

Course overview

Deakin’s Bachelor of Arts (Public Relations) will provide you with a solid grounding in the principles and practice of public relations and communications theory, together with a broader general education in the social sciences and liberal arts.

Professional recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Fees and charges

All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students

Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.

2016 commencing International and full fee paying postgraduate domestic students

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicableNot applicableNot applicable

The rates shown are based on 1 Equivalent Full Time Study Load (EFTSL) or 8 credit points. If your study load for the year is less than or more than 1 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.

* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.

Course rules

Students must complete 24 credit points comprising:

  • 17 credit points of core units
  • 7 credit points of electives
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1

AIX117Professional Writing for Work

ALJ111News Reporting 1

ALJ112News Reporting 2

ALR103Introduction to Public Relations

And either

ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning (last offered 2014)


ALR104Strategic Communication and Writing

And either

ALC102 Contemporary Communication: Making Sense of New Media (last offered 2014)


ALC105Media Culture and Technological Transformations: Living in the Digital Age

2 Electives 

Level 2

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR276Ethical Communication and Citizenship

And either

ALR279 Public Relations Management (2 credit points)(no longer offered)


ALR279Public Relations Management (1 credit point)

3 Electives if completed ALR279 as 2 credit points

4 Electives if completed ALR279 as 1 credit point

Level 3

ALR300Public Relations Campaigns and Practice

ALR310Marketing Communication

ALR382Professional Communication Internship (2 credit points)

ALR383Lobbying, Advocacy and Public Opinion (previously Government Relations and Issues Management)

2 Electives