Bachelor of Arts (Public Relations)

Course summary for current students

Year2016 course information
Award granted Bachelor of Arts (Public Relations)

Offered at Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)

Duration3 years full-time or part-time equivalent
CRICOS course code022247F
Deakin course codeA325

Offered to continuing students only from 2015

Course sub-headings

Course overview

Deakin’s Bachelor of Arts (Public Relations) will provide you with a solid grounding in the principles and practice of public relations and communications theory, together with a broader general education in the social sciences and liberal arts.

Professional recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.

Fees and charges

This section is for:

  • all Commonwealth Supported Place students, or
  • domestic fee-paying undergraduate students, or
  • all domestic and International students who commenced in 2015 or before.

Your course tuition fees are calculated based on the units you study. The cost of each unit can be viewed by looking up your units in the Handbook Unit Search under the 'Unit based calculation'.

* The Commonwealth supported place (CSP) indicative annual course fee shown in the table below is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines.

  This section is for:

  • all International students who commenced in 2016 or after, or
  • all postgraduate domestic student who commenced in 2016 or after.

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
Not applicableNot applicableNot applicable

The rates shown are based on eight credit points (which equals one Equivalent Full Time Study Load - EFTSL). If your study load for the year is less than or more than eight credit points, your fees will be adjusted accordingly. The credit point and EFTSL value of each unit can be viewed by looking up your units in the Handbook Unit Search. To calculate the fee for each unit, take the applicable course fee above, divide it by eight, then multiply it by the credit point of the unit you are studying.

Course rules

Students must complete 24 credit points comprising:

  • 17 credit points of core units
  • 7 credit points of electives
  • no more than 10 credit points at level 1
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Level 1

AIX117Professional Writing for Work

ALJ111News Reporting 1

ALJ112News Reporting 2

ALR103Introduction to Public Relations

And either

ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning (last offered 2014)


ALR104Strategic Communication and Writing

And either

ALC102 Contemporary Communication: Making Sense of New Media (last offered 2014)


ALC105Media Culture and Technological Transformations: Living in the Digital Age

2 Electives 

Level 2

ALR206Social Media Strategy and Tactics

ALR207Media Relations

ALR276Ethical Communication and Citizenship

And either

ALR279 Public Relations Management (2 credit points)(no longer offered)


ALR279Public Relations Management (1 credit point)

3 Electives if completed ALR279 as 2 credit points

4 Electives if completed ALR279 as 1 credit point

Level 3

ALR300Public Relations Campaigns and Practice

ALR310Marketing Communication

ALR382Professional Communication Internship (2 credit points)

ALR383Lobbying, Advocacy and Public Opinion (previously Government Relations and Issues Management)

2 Electives