Bachelor of Arts (Public Relations)
Course summary for current students
|Year||2016 course information|
|Award granted||Bachelor of Arts (Public Relations)|
Offered at Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
|Duration||3 years full-time or part-time equivalent|
|CRICOS course code||022247F|
|Deakin course code||A325|
Offered to continuing students only
Deakin’s Bachelor of Arts (Public Relations) will provide you with a solid grounding in the principles and practice of public relations and communications theory, together with a broader general education in the social sciences and liberal arts.
You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. You will study the social and behavioural sciences providing an understanding of human and societal behaviour. The course also examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their associates, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.
You will have the opportunity to establish links with professionals in the industry through the Public Relations Institute of Australia Young Practitioners' program.
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
Transition to University study
The faculty offers two units AIX160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Fees and charges
All Commonwealth Supported Place (CSP), fee paying undergraduate and pre-2016 commencing students
Your course tuition fees are calculated based on the units you study. Please refer to the Pre 2016 Unit Fee Cost in the Unit Search.
2016 commencing International and full fee paying postgraduate domestic students
Your course tuition fees are calculated based on the course you study. The following rates apply:
|Commonwealth Supported Place (indicative)*||Domestic Fee Paying||International Fee Paying|
|Not applicable||Not applicable||Not applicable|
The rates shown are based on 1 Equivalent Full Time Study Load (EFTSL) or 8 credit points. If your study load for the year is less than or more than 1 EFTSL your fees will be adjusted accordingly. Each unit you study has an EFTSL value. You can multiple the course price by the EFSTL value of all units you are enrolled in to determine the unit price.
* The Commonwealth Supported Place (CSP) course rates shown are indicative course fees. CSP fees are indicative because they are calculated based on your unit selection. They should be used as a guide only. The 2016 CSP course fees may change if the Commonwealth Government's proposed fee deregulation and reforms legislation is passed.
To qualify for the award of Bachelor of Arts (Public Relations), a student must complete 24 credit points including:
- 17 credit points of compulsory core units;
- 7 credit points of electives;
- no more than 10 credit points at level 1;
- at least 14 credit points at level 2 or above
- no more than 8 credit points taken outside the Faculty of Arts and Education
ALC101 Contemporary Communication: Making Sense of Text, Image and Meaning (Final year of offer 2014 - from 2015 students to select ALC104)
|ALJ111||News Reporting 1|
|ALR103||Introduction to Public Relations|
ALC102 Contemporary Communication: Making Sense of New Media (Final year of offer 2014 - from 2015 students to select ALC105)
|ALJ112||News Reporting 2|
|ALW117||Professional Writing for Work|
|ALR276||Ethical Communication and Citizenship|
|ALR206||Social Media Strategy and Tactics|
|ALR279||Public Relations Management|
|ALR383||Lobbying, Advocacy and Public Opinion|
|ALR382||Professional Communication Internship (2 credit points)|
|ALR300||Public Relations Campaigns and Practice ( 2 credit points)|