Bachelor of Communication (Public Relations)
2015 Deakin University Handbook
Year | 2015 course information |
---|---|
Award granted | Bachelor of Communication (Public Relations) |
Campus | Offered at Burwood (Melbourne), Waurn Ponds (Geelong) |
Cloud Campus | Yes |
Duration | 3 years full-time or part-time equivalent |
CRICOS course code | 083990C Burwood (Melbourne), Waurn Ponds (Geelong) |
Deakin course code | A325 |
New course version commencing from 2015. |
Course sub-headings
Course overview
Deakin’s Bachelor of Communication (Public Relations) will provide you with the knowledge and skills for a career in the growth sector of public relations and the broader field of strategic communication. Students will develop the professional skills to implement overall communication strategies and tactics with ethics and integrity.
You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. The course examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their stakeholders, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.
You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.
Professional recognition
The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.
Transition to University study
The faculty offers two units AIX160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.
Course rules
To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:
- 15 credit points of compulsory core units;
- 9 credit points of electives;
- no more than 10 credit points at level 1;
- at least 14 credit points at level 2 or above
- no more than 8 credit points taken outside the Faculty of Arts and Education
Course structure
Course structure
Course structure
Course structure
Course structure
Course structure
Course structure
Course structure
Level 1
ALR103 | Unit description is currently unavailable |
ACC100 | Unit description is currently unavailable |
ALR104 | Unit description is currently unavailable |
ACC101 | Unit description is currently unavailable |
4 Electives
Level 2
ALR276 | Unit description is currently unavailable |
ALR207 | Unit description is currently unavailable |
ACC213 | Unit description is currently unavailable |
ALR206 | Unit description is currently unavailable |
ALR279 | Unit description is currently unavailable |
3 Electives
Level 3
ALR383 | Unit description is currently unavailable |
ALR382 | Unit description is currently unavailable (2 credit points) |
ALR300 | Unit description is currently unavailable (2 credit points) |
ALR310 | Unit description is currently unavailable |
2 Electives
ALR311 Unit description is currently unavailable (ALR311 Trimester 3 study tour unit may be taken as an elective only and is not a core unit in the degree.)
For course map click here