Bachelor of Communication (Public Relations)

2015 Deakin University Handbook

Note: You are seeing the 2015 view of this course information. These details may no longer be current. [Go to the current version]
Year2015 course information
Award granted Bachelor of Communication (Public Relations)
CampusOffered at Burwood (Melbourne), Waurn Ponds (Geelong)
Cloud CampusYes
Duration3 years full-time or part-time equivalent
CRICOS course code083990C Burwood (Melbourne), Waurn Ponds (Geelong)
Deakin course codeA325

New course version commencing from 2015.

Course sub-headings

Course overview

Deakin’s Bachelor of Communication (Public Relations) will provide you with the knowledge and skills  for a career in the growth sector of public relations and the broader field of strategic communication. Students will develop the professional skills to implement overall communication strategies and tactics with ethics and integrity. 

You will be exposed to a range of models, skills and techniques necessary for the management of public relations in a wide variety of private and public organisations. The course examines communication research techniques, organisational planning, problem analysis, strategy development for effective communication within and between organisations and their stakeholders, the counselling of management on trends in issues affecting communication policy, and the production of messages, their transmission and the evaluation of their effectiveness.  

You will have the opportunity to establish links with professionals in the industry through working with clients in real life scenarios, undertaking work-based internships with accredited practitioners.

Professional recognition

The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA.


Transition to University study
The faculty offers two units AIX160 Introduction to University Study and ALW117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Course rules

To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including:

  • 15 credit points of compulsory core units;
  • 9 credit points of electives;
  • no more than 10 credit points at level 1;
  • at least 14 credit points at level 2 or above
  • no more than 8 credit points taken outside the Faculty of Arts and Education

Course structure

Course structure


Course structure

Course structure

Course structure




Course structure

Course structure

Course structure

Level 1

ALR103Unit description is currently unavailable

ACC100Unit description is currently unavailable

ALR104Unit description is currently unavailable

ACC101Unit description is currently unavailable

4 Electives

Level 2

ALR276Unit description is currently unavailable

ALR207Unit description is currently unavailable

ACC213Unit description is currently unavailable

ALR206Unit description is currently unavailable

ALR279Unit description is currently unavailable

3 Electives

Level 3

ALR383Unit description is currently unavailable

ALR382Unit description is currently unavailable (2 credit points)

ALR300Unit description is currently unavailable (2 credit points)

ALR310Unit description is currently unavailable

2 Electives

 

ALR311Unit description is currently unavailable (ALR311 Trimester 3 study tour unit may be taken as an elective only and is not a core unit in the degree.)

 

For course map click here