Bachelor of Communication (Digital Media)
2024 Deakin University Handbook
| Year | 2024 course information |
|---|---|
| Award granted | Bachelor of Communication (Digital Media) |
| Deakin course code | A333 |
| Faculty | Faculty of Arts and Education |
| Campus | Offered at Burwood (Melbourne), Waurn Ponds (Geelong), Online For students who commenced prior to 2023 only |
| Duration | 3 years full-time or part-time equivalent |
| CRICOS course code | 089296K Burwood (Melbourne), Waurn Ponds (Geelong) |
The final intake to this course was in Trimester 3 2022. Students should contact a Student Adviser in Student Central for course and enrolment information. Further course structure information can be found in the Handbook archive. | |
Course sub-headings
Fees and charges
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
Use the Fee estimator to see course and unit fees applicable to your course and type of place. For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current students website.
Course Learning Outcomes
| Deakin Graduate Learning Outcomes | Course Learning Outcomes |
| Discipline-specific knowledge and capabilities | Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts. |
| Communication | Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. |
| Digital literacy | Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. |
| Critical thinking | Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives |
| Problem solving | Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional media industry contexts. |
| Self-management | Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. |
| Teamwork | Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on media-related projects, while simultaneously maintaining personal responsibility for individual learning and contributions. |
| Global citizenship | Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of media platforms with an awareness of professional legal and ethical responsibilities. |
| Approved by Faculty Board September 2021 | |
Course rules
To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:
- 12 credit points of core units
- 3 course electives from level 1 (List A)
- 3 course electives from level 2/3 (List B)
- 6 credit points of electives (at least two must be 2nd or 3rd level)
- no more than 10 credit points at level 1
- at least 6 credit points at level 3
- DAI001 Academic Integrity Module (0-credit-point compulsory unit)
Course structure
Level 1
| ACC100 | Gutenberg to Zuckerberg: Communication in Everyday Life |
| ALM101 | Making Social Media |
| ALM102 | Making Video |
Level 2
| ACC213 | Dilemmas, Defamation, Deception and Disinformation |
| ALM201 | Gamified Media |
| ALM202 | Quantified Media |
| ALM215 | Global Media [previously ALC215] |
Level 3
| ACC302 | Advertising: Desire, Consumption and the Attention Economy [together with ALM302 replaces ALC302] |
| ALM302 | Digital Media Entrepreneurship [together with ACC302 replaces ALC302] |
| ALM305 | Media Ecologies [previously ALC305] |
| AWL300 | Internship [replaces ACC320] |
| AWL302 | Your Professional Story [replaces ACC321] |
ACC320 Communication Internship A: Placement [No longer available for enrolment, replacement unit AWL300]
ACC321 Communication Internship B: Career Development [No longer available for enrolment, replacement unit AWL302]
ALC302 Digital Media Entrepreneurship [2 credit points, no longer available for enrolment, replacement units ALM302 and ACC302]
Course Electives
Complete three 1 credit point units chosen from the following course electives (List A):
| ADT103 | UX Fundamentals [replaces ACG103] |
| ALA101 | Advertising Principles and Practices |
| ALA102 | Creative Brand Communication |
| ALJ111 | Introduction to Journalism |
| ALJ112 | News Reporting |
| ALR103 | Introduction to Public Relations |
| ALR104 | Strategic Communication and Writing |
Either
| IND101 | Introduction to Aboriginal Studies |
Or
| IND102 | Aboriginal Australian Stories and Songlines |
Complete three 1 credit point units chosen from the following course electives (List B):
| ADT202 | Web and Interface Design [replaces ADV201] |
| MIS203 | Managing Information in the Digital Age |
| ACC302 | Advertising: Desire, Consumption and the Attention Economy |
| ALA302 | Transmedia Storytelling for Brands |
| ALM216 | Social Media Strategy [replaces ACC303] |
| ALR376 | Ethics, Persuasion and Society |
Either
| IND203 | Caring for Country |
Or
| IND301 | Politics of Resistance in Indigenous Australia |
ACG103 Design Skills [No longer available for enrolment, replacement unit ADT103]
ACC303 Communication Research Practices [No longer available for enrolment, replacement unit ALM216]
ADV201 Web Design and Interactivity [No longer available for enrolment, replacement unit ADT202]
Electives
Complete six electives, of which at least two must be 2nd or 3rd level
We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least two more credit points from the course electives listed.