Bachelor of Creative Arts (Visual Communication Design)

Course summary for current students

Year2016 course information
Award granted Bachelor of Creative Arts (Visual Communication Design)
CampusOffered at Burwood (Melbourne), Waterfront (Geelong)
Cloud (online)No
Duration3 years full-time or part-time equivalent
CRICOS course code075372G
Deakin course codeA355

Course sub-headings

Course overview

Develop the design and digital technology skills required for professional practice in visual communication design.

Deakin University, Visual Communication Design program regards design as the link between creativity and innovation. This course aims to instil in students a belief that design can be an agent for change by encouraging them to shape their ideas into practical and attractive propositions for users, clients, customers and society as a whole. Students are taught a range of communication design skills including the ability to make ideas tangible and their abstract thoughts and inspirations realised in a professional and/or sociological context. This course is designed to teach students practical and theoretical skills required for employment in the communication design industry. The program delivers an in-depth study of new technology in design practices with an emphasis on typography, form and application. Historical and contemporary graphic design processes are explored within both local and international contexts. Deakin's broad based definition of design respects the disciplinary overlaps of a changing profession, which now requires a more a holistic approach to problem solving via design thinking methodologies. The Visual Communication Design program offers the opportunity to attend an international study tour and complete an internship as part of your course.


Transition to University study
The faculty offers two units AIX160 Introduction to University Study and AIX117 Professional Writing for Work which are specifically designed to ease the transition into university study. New students are encouraged to enrol in one or both of these units in their first year.

Prerequisites
Because a number of disciplinary studies are cumulative in knowledge, technical competencies and/or study and research skills there are prerequisites which direct students to take some units before others. Students must seek advice from a course adviser before enrolling in units for which they do not have prerequisite or recommended units.

Fees and charges

This section is for:

  • all Commonwealth Supported Place students, or
  • domestic fee-paying undergraduate students, or
  • all domestic and International students who commenced in 2015 or before.

Your course tuition fees are calculated based on the units you study. The cost of each unit can be viewed by looking up your units in the Handbook Unit Search under the 'Unit based calculation'.

* The Commonwealth supported place (CSP) indicative annual course fee shown in the table below is provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2015, and reflects the cost involved in undertaking full-time study within the specified discipline. The actual fees charged by Deakin University, will depend on the individual unit discipline and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines.


  This section is for:

  • all International students who commenced in 2016 or after, or
  • all postgraduate domestic student who commenced in 2016 or after.

Your course tuition fees are calculated based on the course you study. The following rates apply:

Commonwealth Supported Place (indicative)*Domestic Fee PayingInternational Fee Paying
$6,482Not applicable$27,520

The rates shown are based on eight credit points (which equals one Equivalent Full Time Study Load - EFTSL). If your study load for the year is less than or more than eight credit points, your fees will be adjusted accordingly. The credit point and EFTSL value of each unit can be viewed by looking up your units in the Handbook Unit Search. To calculate the fee for each unit, take the applicable course fee above, divide it by eight, then multiply it by the credit point of the unit you are studying.

Course rules

For students commencing from 2015:

To qualify for the award of Bachelor of Creative Arts (Visual Communication Design) a student must complete 24 credit points including:

  • 14 credit points of core units
  • no more than 8 credit points taken outside the Faculty of Arts and Education
  • no more than 10 credit points at level 1

Students who commenced prior to 2015 should follow the course rules and structure shown in the Handbook for their year of commencement.

Course structure

Level 1

ACC100Communication in Everyday Life

ACC101Creativity and Dangerous Ideas

ACG102Design and Typography

ACG103Design Skills

4 Electives

 

 

 

Level 2

ACC200Freelancing in the Arts

ACG203Design Form and Function

ACG204Design and Society

ACG206Web Design and Interactivity

ACG207Professional Practice in Design

ACG208Branding Design

2 Electives

Level 3

ACG304Design and Collaboration (2 credit points)

ACG305Design Practice

ACG307Global Design Strategies

4 Electives

Course Map

Course Map


Other Course Information

Assessment

Assessment within the award of Bachelor of Creative Arts varies from written assignments and/or examination to practical and technical exercises and performance. In some units assessment may also include class participation, online exercises, seminar exercises and tests.