Graduate Certificate of Public Relations

Course summary for current students


2015 course information

Award granted Graduate Certificate of Public Relations

Offered at Burwood (Melbourne), Cloud (Online)

Duration 0.5 year full-time or part-time equivalent
Deakin course codeA543

From 2015, this course is for continuing students only.

Course sub-headings

Course overview

The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

To qualify for the award of Graduate Certificate of  Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.

Course structure

Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR731Public Relations Theory and Practice

ALR733Advertising Theory and Practice

ALR782Public Affairs and Opinion Formation

ACA715Creative Enterprise Project

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR710Marketing Communication

ALR732Research Methods for Contemporary Society (Final year of offer 2015)