Graduate Certificate of Public Relations
Course summary for current students
Student Information Centre
Tel 1300 334 733
enquire@deakin.edu.au
Arts and Education Postgraduate Student Support and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
artsed-pg@deakin.edu.au
Course Director
Nina Weerakkody, +61 3 522 71340, nina.weerakkody@deakin.edu.au
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Support Office.
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Graduate Certificate of Public Relations |
|---|---|
| Campus | Offered at Melbourne Burwood Campus, Off campus |
| Duration | 0.5 year full-time or part-time equivalent |
| Deakin course code | A543 |
Course sub-headings
Course overview
The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
Course rules
To qualify for the award of Graduate Certificate of Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.Course structure
Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.
Trimester 1
| ALR704 | Reputation Management: Crisis, Risk and Responsibility (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
| ALR782 | Public Affairs and Opinion Formation (ONLINE) * |
Trimester 2
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR706 | Online Public Relations and Communication (X) |
| ALR710 | Marketing Communication (B, X) |
| ALR732 | Research Methods for Contemporary Society (B, X) |
* ALR782 is offered in the wholly online teaching mode only - there will be no face-to-face teaching.
