Graduate Certificate of Public Relations
Course summary for current students
2015 course information
|Award granted ||Graduate Certificate of Public Relations|
Offered at Burwood (Melbourne), Cloud (Online)
|Duration|| 0.5 year full-time or part-time equivalent|
|Deakin course code||A543|
From 2015, this course is for continuing students only.
The Graduate Certificate of Public Relations is a coursework qualification which aims to provide students with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Successful completion of the Graduate Certificate of Public Relations will lead you to entry to the Graduate Diploma of Public Relations.
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
To qualify for the award of Graduate Certificate of Public Relations, a student must successfully complete 4 credit points of study from the specified list of units below.
Note: It is strongly recommended that students take unit ALR731 in their
initial trimester of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility |
|ALR731||Public Relations Theory and Practice |
|ALR733||Advertising Theory and Practice |
|ALR782||Public Affairs and Opinion Formation |
|ACA715||Creative Enterprise Project |
|ALR700||Public Relations Campaigns |
|ALR701||Public Relations Writing and Tactics |
|ALR732||Research Methods for Contemporary Society (Final year of offer 2015)|