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Arts and Education Postgraduate Student Services and Enrolment Enquiries
Tel 03 9246 8100
or 03 5227 1359
Nina Weerakkody, +61 3 522 71340, email@example.com
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Services Office.
|Award granted||Graduate Diploma of Public Relations|
|Duration||1 year full-time or part-time equivalent|
|CRICOS course code||039584E|
|Deakin course code||A643|
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
|Graduate Certificate of Communication (A539)|
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731, ALR701 and ALR702.
|ALR731||Public Relations Theory and Practice|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR702||Strategic Communication in An Organisational Context|
Students to select 4 credit points from below list of units:
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR782||Public Affairs and Opinion Formation|
|ALJ724||Law Media and Communication|
|ALR718||Critical Public Relations, Culture and Social Change|