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Arts and Education Postgraduate Student Support and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
Nina Weerakkody, +61 3 522 71340, firstname.lastname@example.org
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Support Office.
|Award granted||Graduate Diploma of Public Relations|
|Campus||Offered at Melbourne Burwood Campus, Off campus|
|Duration||1 year full-time or part-time equivalent|
|CRICOS course code||039584E|
|Deakin course code||A643|
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
|Graduate Certificate of Public Relations (A543)|
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
It is strongly recommended that students take ALR731 in their initial level of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility (B, X)|
|ALR715||New Ventures in Creative Enterprise (B, X)|
|ALR731||Public Relations Theory and Practice (B, X)|
|ALR733||Advertising Theory and Practice (B, X)|
|AIP740||Public Policy Analysis (X)|
|ALR782||Public Affairs and Opinion Formation (ONLINE) *|
|ALJ724||Law Media and Communication (B, X)|
|ALR700||Public Relations Campaigns (B, X)|
|ALR701||Public Relations Writing and Tactics (B, X)|
|ALR706||Online Public Relations and Communication (X)|
|ALR710||Marketing Communication (B, X)|
|ALR718||New Activism, Communication and Citizenship (B, X)|
|ALR732||Research Methods for Contemporary Society (B, X)|
* ALR782 is offered in the wholly online teaching mode only - there will be no face-to-face teaching.