Graduate Diploma of Public Relations
Course summary for current students
2015 course information
|Award granted ||Graduate Diploma of Public Relations|
Offered at Burwood (Melbourne), Cloud (Online)
|Duration||1 year full-time or part-time equivalent|
|CRICOS course code||039584E|
|Deakin course code||A643|
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
- 4 credit points of Public Relations units selected from the specified list below; and
- 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines
Media and Communication
See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
It is strongly recommended that students take ALR731 in their initial level of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility |
|ALR715||Unit description is currently unavailable |
|ALR731||Public Relations Theory and Practice |
|ALR733||Advertising Theory and Practice |
|ALR782||Public Affairs and Opinion Formation |
|ALJ724||Unit description is currently unavailable |
|ALR700||Public Relations Campaigns |
|ALR701||Public Relations Writing and Tactics |
|ALR718||Public Relations, Activism and Social Change |
|ALR732||Research Methods for Contemporary Society (Final year of offer 2015)|