Graduate Diploma of Public Relations
Course summary for current students
|Award granted||Graduate Diploma of Public Relations|
Offered at Burwood (Melbourne), Cloud (Online)
|Duration||1 year full-time or part-time equivalent|
|CRICOS course code||039584E|
|Deakin course code||A643|
- Course overview
- Professional recognition
- Alternative exits
- Fees and charges
- Course rules
- Course structure
The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.
Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).
Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.
Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).
|Graduate Certificate of Communication (A539)|
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
- 4 credit points of Public Relations units selected from the specified list below; and
- 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
It is strongly recommended that students take ALR731 in their initial level of enrolment.
|ALR704||Reputation Management: Crisis, Risk and Responsibility|
|ALR715||Unit description is currently unavailable|
|ALR731||Public Relations Theory and Practice|
|ALR733||Advertising Theory and Practice|
|AIP740||Public Policy Analysis|
|ALR782||Public Affairs and Opinion Formation|
|ALJ724||Unit description is currently unavailable|
|ALR700||Public Relations Campaigns|
|ALR701||Public Relations Writing and Tactics|
|ALR718||Critical Public Relations, Culture and Social Change|
|ALR732||Research Methods for Contemporary Society|
ALR718 not offered 2014. Re-offered 2015.