Current students

Course search

Graduate Diploma of Public Relations

Course summary for current students

Award granted Graduate Diploma of Public Relations
CampusOffered at Burwood (Melbourne)
Cloud (online)Yes
Duration1 year full-time or part-time equivalent
CRICOS course code039584E
Deakin course codeA643

Course sub-headings

Course overview

The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.

 

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

 

Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

Back to top

Alternative exits

Graduate Certificate of Public Relations (A543)

Back to top

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

 

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Back to top

Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
  • 4 credit points of Public Relations units selected from the specified list below; and
  • 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines

 

See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.

 

Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.

PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.

Back to top

Course structure

It is strongly recommended that students take ALR731 in their initial level of enrolment.


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

AIP740 Public Policy Analysis  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALJ724 Law Media and Communication  

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR732 Research Methods for Contemporary Society  



 

Deakin University acknowledges the traditional land owners of present campus sites.

8th June 2007