Graduate Diploma of Public Relations

Course summary for current students

Award granted Graduate Diploma of Public Relations
Campus
Campus

Offered at Burwood (Melbourne), Cloud (Online)

Cloud (online)No
Duration1 year full-time or part-time equivalent
CRICOS course code039584E
Deakin course codeA643

Course sub-headings

Course overview

The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

Alternative exits

Graduate Certificate of Communication (A539)

Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:

  • 4 credit points of Public Relations units selected from the specified list below; and
  • 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines
Advertising
Children's Literature
Journalism
Literary Studies
Media and Communication
Professional Writing
Public Relations

See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.

Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.

PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.

Course structure

It is strongly recommended that students take ALR731 in their initial level of enrolment.

Trimester 1

ALR704Reputation Management: Crisis, Risk and Responsibility

ALR715Unit description is currently unavailable

ALR731Public Relations Theory and Practice

ALR733Advertising Theory and Practice

AIP740Public Policy Analysis

ALR782Public Affairs and Opinion Formation

Trimester 2

ALJ724Unit description is currently unavailable

ALR700Public Relations Campaigns

ALR701Public Relations Writing and Tactics

ALR710Marketing Communication

ALR718Critical Public Relations, Culture and Social Change

ALR732Research Methods for Contemporary Society

Note:

ALR718 not offered 2014.  Re-offered 2015.



 

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