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Graduate Diploma of Public Relations

Course summary for current students

Award granted Graduate Diploma of Public Relations
Campus
Cloud (online)No
Duration1 year full-time or part-time equivalent
CRICOS course code039584E
Deakin course codeA643

Course sub-headings

Course overview

The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity.

 

Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA).

 

Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Communication.

Professional recognition

Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

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Alternative exits

Graduate Certificate of Communication (A539)

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

 

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:

  • 4 credit points of core Public Relations units; and
  • 4 credit points of elective Public Relations units specified below


PRIA Membership

The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731, ALR701 and ALR702.

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Course structure

Core units


Trimester 1

ALR731 Public Relations Theory and Practice  

 

Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR702 Strategic Communication in An Organisational Context  

 

Students to select 4 credit points from below list of units:


Trimester 1

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR782 Public Affairs and Opinion Formation  

 

Trimester 2

ALJ724 Law Media and Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR710 Marketing Communication  



 

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8th June 2007