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Master of Arts (Professional Communication)

Course summary for current students

Award granted Master of Arts (Professional Communication)
Duration1.5 years full-time or part-time equivalent
CRICOS course code042685G
Deakin course codeA747
Available to continuing students only

Course sub-headings

Course overview

The Master of Arts (Professional Communication) is a stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises.

 

The course is designed for those wanting to enter the professional communication industry and those already in the industry wanting to gain or add to their qualifications for career advancement prospects.

 

You will undertake specific and intensive professional training in the areas of journalism, media and communication, professional writing or public relations, with the possibility of cross-disciplinary explorations. The coherent and flexible course structure allows you to build on your knowledge base so you can move across professional fields. The course acknowledges that a broader range of skills is required to remain competitive and maintain competencies in the industry.

 

Professional recognition

STUDENTS TAKING PUBLIC RELATIONS STREAM ONLY: Students may qualify for membership of the Public Relations Institute of Australia (PRIA) by completing 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

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Alternative exits

Graduate Certificate of Journalism (A549)
Graduate Certificate of Media and Communication (A539)
Graduate Certificate of Professional Writing (A561)
Graduate Certificate of Public Relations (A543)
Graduate Diploma of Journalism (A649)
Graduate Diploma of Media and Communication (A639)
Graduate Diploma of Professional Writing (A661)
Graduate Diploma of Public Relations (A643)

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Fees and charges

Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.

 

Please be aware:

  • Fees are calculated on a per unit basis
  • Fees charged will depend on the individual units chosen
  • Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services

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Course rules

To qualify for the Master of Arts (Professional Communication), a student must successfully complete 12 credit points of study comprising:

  • a minimum of 6 credit points to be taken from the below specialisations, including at least 4 credit points from one specialisation: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
  • a further 6 credit points of electives selected from units offered in the specialisations and/or from units offered in the Master of Arts (Writing and Literature)

See the Master of Arts (Writing and Literature) (A748) for available units.

 

Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.

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Specialisations

Refer to the details of each specialisation for availability.

 

Advertising

Journalism
Media and Communication
Professional Writing
Public Relations

Note: Not all units in the specialisations are offered at Burwood (Melbourne) and Cloud (online) mode. Please carefully check availability of units in the course structure and unit descriptions.

 

Please note that there are additional units available for continuing Master of Arts (Professional Communication) students within the revised version of the course - see Master of Communication (A747)

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Details of specialisations

Advertising

Trimester 1

ALR733 Advertising Theory and Practice  

 

Trimester 2

ACE701 Developing Arts Audiences  *

ALR710 Marketing Communication  

 

*ACE701 not offered 2014, re-offered 2015.

Journalism

Trimester 1

ALJ710 Multimedia Reporting  

ALJ728 Feature Writing  

ALJ729 Newsroom Practice  

ALR715 New Ventures in Creative Enterprise  

ALR733 Advertising Theory and Practice  


Trimester 2

ALJ722 Investigative and Narrative Journalism  

ALJ724 Law Media and Communication  

ALJ725 Editing and Design in a Multiple Media Environment  

 

Trimester 1 or trimester 2

ALX721 Creative Industries Internship  

Media and Communication

Core unit
Trimester 1

ALC706 Culture, Communication and Globalisation: Critical Practices in/and Local Cultures  


Electives


Trimester 1

ACM717 Television Commercial Production  

ALC705 Organisational Communication: Culture, Diversity, Technology and Change  


Trimester 2
ACM701 Global Media and War  *

ACM718 Documentary Methods and Theory  

ACM733 My Story: Autobiographical and Experimental Video Production  

ALR715 New Ventures in Creative Enterprise  

ALW729 Writing for Communication Media  

 

Trimester 1 or trimester 2

ALX721 Creative Industries Internship  

ACM723 Unit description is currently unavailable  *

 

*ACM701, ACM723 not offered 2014.  Re-ofered 2015.

Professional Writing

Electives


Trimester 1

ALR715 New Ventures in Creative Enterprise  

ALW730 Creative Nonfiction: Telling It Slant  

ALW732 Fiction Writing: Story, Structure and Starting Out  

ALW734 Script Writing A  

ALW736 Poetics of Writing A  

ALW738 Editing  


Trimester 2

ACM733 My Story: Autobiographical and Experimental Video Production  

ALW720 Travel Writing  *

ALW729 Writing for Communication Media  

ALW731 Creative Non-Fiction Writing B  

ALW733 Fiction Writing: Ideas and Innovations  

ALW735 Script Writing B  

ALW739 Publishing  

 

Trimester 1 or trimester 2

ALX721 Creative Industries Internship  

 

Trimester 1 and Trimester 3

ALW749 Crossing Borders - in Country Travel and Research Project  *

 

* ALW720, ALW749 not offered 2014, re-offered 2015.

Note: Students may complete any combination of units, though they should be aware that B units require A units as prerequisites.

Public Relations

Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.

Electives


Trimester 1

AIP740 Public Policy Analysis  

ALR704 Reputation Management: Crisis, Risk and Responsibility  

ALR715 New Ventures in Creative Enterprise  

ALR731 Public Relations Theory and Practice  

ALR733 Advertising Theory and Practice  

ALR782 Public Affairs and Opinion Formation  


Trimester 2

ALR700 Public Relations Campaigns  

ALR701 Public Relations Writing and Tactics  

ALR710 Marketing Communication  

ALR718 Critical Public Relations, Culture and Social Change  

ALR732 Research Methods for Contemporary Society  

 

Trimester 1 or trimester 2

ALX721 Creative Industries Internship  

Research units

Trimester 1 or trimester 2

ALX711 Research Project  (4 credit points)

ALX715 Research Project A  (2 credit points)

ALX716 Research Project B  (2 credit points)

ALX720 Minor Research Project  (2 credit points)

 

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8th June 2007