Master of Arts (Professional Communication)
Course summary for current students
Student Information Centre
Tel 1300 334 733
enquire@deakin.edu.au
Arts and Education Postgraduate Student Support and Enrolment Enquiries
Tel 03 9244 6007
or 03 9251 7071
artsed-pg@deakin.edu.au
Course Director
Nina Weerakkody, +61 3 522 71340, nina.weerakkody@deakin.edu.au
Contact the Course Director for matters relating specifically to the academic content of this course - all enrolment related queries must go to the Student Support Office.
G = Geelong Waurn Ponds Campus
S = Geelong Waterfront Campus
W =Warrnambool Campus
X = Off campus
| Award granted | Master of Arts (Professional Communication) |
|---|---|
| Duration | 1.5 years full-time or part-time equivalent |
| CRICOS course code | 042685G |
| Deakin course code | A747 |
| Available to continuing students only | |
Course sub-headings
- Course overview
- Professional recognition
- Alternative exits
- Fees and charges
- Course rules
- Specialisations
- Details of specialisations
Course overview
The Master of Arts (Professional Communication) is a stimulating course which creates professionals with advanced communication skills. The course recognises the advances in communication technologies and the increasing globalisation of business enterprises.
The course is designed for those wanting to enter the professional communication industry and those already in the industry wanting to gain or add to their qualifications for career advancement prospects.
You will undertake specific and intensive professional training in the areas of journalism, media and communication, professional writing or public relations, with the possibility of cross-disciplinary explorations. The coherent and flexible course structure allows you to build on your knowledge base so you can move across professional fields. The course acknowledges that a broader range of skills is required to remain competitive and maintain competencies in the industry.
Professional recognition
STUDENTS TAKING PUBLIC RELATIONS STREAM ONLY: Students may qualify for membership of the Public Relations Institute of Australia (PRIA) by completing 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.
Alternative exits
Fees and charges
Unit fees can be viewed within individual unit descriptions. You can search for a unit using the Unit Search.
Please be aware:
- Fees are calculated on a per unit basis
- Fees charged will depend on the individual units chosen
- Fees per unit/credit point may increase annually due to rises in the cost of course delivery and services
Course rules
To qualify for the Master of Arts (Professional Communication), a student must successfully complete 12 credit points of study comprising:- a minimum of 6 credit points to be taken from the below specialisations, including at least 4 credit points from one specialisation: Advertising; Journalism; Public Relations; Professional Writing; or Media and Communication
- a further 6 credit points of electives selected from units offered in the specialisations and/or from units offered in the Master of Arts (Writing and Literature)
See the Master of Arts (Writing and Literature) (A748) for available units.
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
Specialisations
Journalism
Media and Communication
Professional Writing
Public Relations
Note: Not all units in the specialisations are offered at Burwood and off campus. Please carefully check availability of units in the course structure and unit descriptions.
Please note that there are additional units available for continuing Master of Arts (Professional Communication) students within the revised version of the course - see Master of Communication (A747)
Details of specialisations
Advertising
Trimester 1
| ALR733 | Advertising Theory and Practice (B, X) |
Trimester 2
| ACE701 | Developing Arts Audiences (B, X) |
| ALR710 | Marketing Communication (B, X) |
Journalism
Trimester 1
| ALJ710 | Multimedia Reporting |
| ALJ728 | Feature Writing (B, X) |
| ALJ729 | Newsroom Practice (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
Trimester 2
| ALJ722 | Journalism in Contemporary Society (X) |
| ALJ724 | Law Media and Communication (B, X) |
| ALJ725 | Editing and Design in a Multiple Media Environment (B, X) |
Trimester 1 or trimester 2
| ALX721 | Creative Industries Internship (B) |
Note:
ALJ710 not offered 2013, re-offered 2014.
Media and Communication
Core unit
Trimester 1
| ALC706 | Culture, Communication and Globalisation: Critical Practices in/and Local Cultures (B, X) |
Electives
Trimester 1
| ACM717 | Television Commercial Production (B) |
| ALC705 | Organisational Communication: Culture, Diversity, Technology and Change (B, X) |
Trimester 2
| ACM701 | Global Media and War (B, X) |
| ACM716 | Building Creative Teams (B) |
| ACM718 | Documentary Methods and Theory (B) |
| ACM727 | Media Design (X) |
| ACM733 | My Story: Autobiographical and Experimental Video Production (B) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALW729 | Writing for Communication Media (B, X) |
Trimester 1 or trimester 2
| ALX721 | Creative Industries Internship (B) |
| ACM723 | Visual Research: Theory and Methodology (B) |
Professional Writing
Electives
Trimester 1
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALW730 | Creative Non-Fiction Writing A (B, X) |
| ALW732 | Fiction Writing: Story, Structure and Starting Out (B, X) |
| ALW734 | Script Writing A (B, X) |
| ALW736 | Poetics of Writing A * |
| ALW738 | Editing (B, X) |
| ALW749 | Crossing Borders - in Country Travel and Research Project * |
Trimester 2
| ACM733 | My Story: Autobiographical and Experimental Video Production (B) |
| ALW720 | Travel Writing (B, X) |
| ALW729 | Writing for Communication Media (B, X) |
| ALW731 | Creative Non-Fiction Writing B (B, X) |
| ALW733 | Fiction Writing: Ideas and Innovations (B, X) |
| ALW735 | Script Writing B (B, X) |
| ALW739 | Publishing (B, X) |
Trimester 1 or trimester 2
| ALX721 | Creative Industries Internship (B) |
Trimester 3
| ALW749 | Crossing Borders - in Country Travel and Research Project * |
* ALW736 and ALW749 are not offered 2013, re-offered 2014.
Note: Students may complete any combination of units, though they should be aware that B units require A units as prerequisites.
Public Relations
Note: Students wishing to qualify for membership of the Public Relations Institute of Australia (PRIA) must select 6 credit points of ALR-coded units including ALR700, ALR704, ALR731 and ALR732.
Electives
Trimester 1
| AIP740 | Public Policy Analysis (X) |
| ALR704 | Reputation Management: Crisis, Risk and Responsibility (B, X) |
| ALR715 | New Ventures in Creative Enterprise (B, X) |
| ALR731 | Public Relations Theory and Practice (B, X) |
| ALR733 | Advertising Theory and Practice (B, X) |
| ALR782 | Public Affairs and Opinion Formation (ONLINE) |
Trimester 2
| ALR700 | Public Relations Campaigns (B, X) |
| ALR701 | Public Relations Writing and Tactics (B, X) |
| ALR706 | Online Public Relations and Communication (X) |
| ALR710 | Marketing Communication (B, X) |
| ALR718 | New Activism, Communication and Citizenship * |
| ALR732 | Research Methods for Contemporary Society (B, X) |
Trimester 1 or trimester 2
| ALX721 | Creative Industries Internship (B) |
* ALR718 is not offered in 2013, re-offered 2014.
Research units
Trimester 1 or trimester 2
| ALX711 | Research Project (B, X) (4 credit points) |
| ALX715 | Research Project A (B, X) (2 credit points) |
| ALX716 | Research Project B (B, X) (2 credit points) |
| ALX720 | Minor Research Project (X) (2 credit points) |
